For our first national commercial, we highlight Byte’s primary value propositions—when you choose Byte as your clear aligner partner you not only spend thousands less than braces on doctor-directed treatment you also get to do it from the comfort of your home [or anywhere]. We know you have high standards when it comes to your oral wellness, that’s why we make sure our treatment doesn’t get in the way of your life, so you can live more of it—on your terms.
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Byte Creative Team
Creative Director: Aaron Jacob
Senior Copywriter: Karlee Hehemann
Senior Art Director: Caoimhe O’ Byrne
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Production Partner
Sibling Rivalry
Director: Kevin Castanheira
DP: Jake Gabbay
Executive Producer/Partner: Darren Foldes
Producer: Lisa Cowan
Steadycam Operator: Alberto Ojeda Munoz
Steadycam Assistant: Manuel Girona Rodriguez
1st AD: Davor Tatic
2nd AD: Nina Bevk
Script Supervisor: Mirta Zajc
Gaffer: Sebastian Skvarca
Key Grip: Rok Grdin
Production Designer: Maja Moravec
Art Director: Alma Jaketic
Set Dresser: Nejc Heberle
1st AC: Igor Vincetic
2nd AC: Matija Domitrovic
DIT: Urban Vucer
Make Up Artist: Petra Hartman
Hair Stylist: Vanja Bozic
Stylist: Valter Kobal
Stylist Assistant: Mia Ventin
Sound Mixer: Martin Jelovsek
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Music Partner
Citizen Music
Producer: Kate Sims
Track: “Megalodon”
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Consumer testimonials are one of our most authentic, engaging, and credible ways to illustrate to audiences how Byte can do more for you than just straighten and whiten your teeth. The true stories we hear from our consumers about their ‘why,’ or reasons for choosing Byte, can resonate with new audiences on a deep, meaningful level.
For these videos, we interviewed two real consumers that have completed their confidence journey with Byte and dive deeper into each of their personal stories that represent a range of narratives—from empowerment and confidence, transformation and oral health and wellness, to self-care, and events/milestones. As each consumer tells their story, we learn how choosing Byte was a clear choice and how the results they achieved changed their lives.
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Byte Creative Team
Creative Director: Aaron Jacob
Senior Copywriter: Karlee Hehemann
Senior Art Director: Caoimhe O’ Byrne
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Production Partner
Origin Point
Director: Clyde Bessey
Executive Producer: Andrea Bessey
Producer: Kelly Pratt
Producer: Tyler Heckerman
DP: Eric Soboleski
Director’s Assistant: Megan Chumbley
PA: Garrett Bales
1st AC: Sheaden Gallegos
Portrait Photographer: Gabby Oltean
Photo Assistant: Christian Aniceto
Sound Mixer: Reuben Colazo
Gaffer: Robert Julian
Key Grip: Baele Alexander
Production Designer: Grace Hinson
HMU: Val Monahan
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Byte clear aligners don’t just straighten your teeth, they open you up to possibilities that may have previously seemed impossible. Having an important conversation with family, taking a chance to do something different, believing in yourself again, putting yourself first for a change—all become a reality when you align with confidence.
In Byte’s first-ever omnichannel campaign, we drew inspiration from actual consumer testimonials and showed our audiences how Byte is so much more than just straight, white teeth. To craft the campaign, we completed a library photo shoot of product and lifestyle imagery and shot Byte’s first national commercial with four narratives illustrating our primary value proposition of how when you choose to align your teeth with Byte you’re also choosing to align with confidence, being authentically you, taking chances, knowing your worth, setting boundaries, and so much more.
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Byte Creative Team
Creative Director: Aaron Jacob
Senior Copywriter: Karlee Hehemann
Art Director: Caoimhe O’ Byrne
Senior Designer: Stephanie Lindgren
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Agency
Another
Founder & Executive Creative Director: Chelsea Matthews
Managing Director: Micah Heykoop
Creative Producer: Jeff Rogers
Producer: Jade Risser
Art Director: Jackie Tambara
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Photo Production Partner
Lifestyle Photographer: Felisha Tolentino
Digital Tech: Alex Woods
Photo Assistant: Steve Yang
Product Photographer: Cody Guillfoyle
Digital Tech: Luz Gallardo
Photo Assistant: Nivi Shaham
Set Designer: Lauren Walkup
Art Assist: Kevin Manning
Art Assit: Jana Washington
HMU Artist: Crystal Long
HMU Assistant: Thersa Reish
Wardrobe Stylist: Lindsay Briatico
Talent 01: Destiny
Talent 02: Catherine
Talent 03: Ricardo
Talent 04: Becca
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Video Production Partner
Director: Geoff Sean Levy
1st AD: Alastair Ramsden
DP: Powell Robinson
Gaffer: Nate Thomson
Key Grip: Rich Robles
Producer: Xenia Rollinson
Set Designer: Arae Webner
Set Assistant: Leanda Harley
Prop Assistant: Salae Johnson
Wardrobe Stylist: Tiffani Williams
Wardrobe Assistant: Audra Savannah
HMU Artist: Lisa Chamberlain
HMU Assistant: Emily Fletcher
Sound Designer: Bobb Barito
Editor & GFX: Jillian Iscaro
Talent: Stacy Panchu, Eliana Reyes, Spencer Wider, Darius Levante
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To create awareness of the Bright Cellars brand, products, and unparalleled consumer experience, we created a series of TV ads that show how Bright Cellars is always there to help you discover, learn, and share new wines you’ll love—guaranteed. To personify the brand, we created B., the friendly Bright Cellars concierge who’s enthusiastic and ready to help at a moment’s notice.
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Creative Team
Creative Director + Writer: Aaron Jacob
Creative Producer + Co-Writer: Sarah Dyer
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Client
Bright Cellars
CEO & Co-Founder: Richard Yau
CMO: Patrick Reiter
Paid Media Manager: Phillip Wedge
Head of Marketing Strategy: Michaela Hince
Creative Marketing Production Manager: Brian Kushida
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Production Partner
Origin Point
Director: Clyde Bessey
Executive Producer: Andrea Dondanville
DP + Color + VFX Supervisor: Jason Mitcheltree
1st Assistant Camera: Tyler Heckerman
Gaffer: Eric Soboleski
Swing: Riley Pritchard
Production Designer: Grace Hinson
HMU: Val Monahan
Covid Compliance Officer: Kelly Pratt
Music: Artlist
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To create awareness of Barefoot Wine’s Hard Seltzer sub-line, we created a :15s CG animated commercial [with multiple social cutdowns] that shows the difference when hard seltzer is made with real wine—it pops with bold flavors!
Placements: Programmatic ad units [online], social [dark post ads], OLV [Hulu, Peacock, etc.], and OTT.
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E & J Gallo
Director + Creative Director + Copywriter: Aaron Jacob
Design Manager + Art Director: Jo Fitzgibbon
Designers: Brandon Schoolcraft, Sam Harachis
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Partners
Editor: Elias Koch
CG Supervisor/Animator: Mike Gaynor
Music Licensing: Musicbed
Licensing Account Executive: Chris Stimson
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To create awareness of Barefoot Wine’s Fruitscato sub-line, we created a :15s CG animated commercial that illustrates when “Fruit Loves Moscato,” an explosion of real flavor, made with real fruit is bound to follow.
Placements: Programmatic ad units [online], social [dark post ads], OLV [Hulu, Peacock, etc.], and OTT.
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E & J Gallo
Director + Creative Director: Aaron Jacob
Design Manager + Art Director: Jo Fitzgibbon
Designer: Sam Harachis
Copywriter: Kyley Del Bosque
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Partners
Editor: Elias Koch
CG Supervisor/Animator: Mike Gaynor
Music Licensing: Musicbed
Licensing Account Executive: Chris Stimson
Song: “All About It” by Jamie Lono
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As part of a comprehensive rebrand, we partnered with Hype Type Studio for the logo creation of Therabody—the new parent company to Theragun and TheraOne CBD. My partner and I oversaw the creative agency RFP outreach and awarding process, briefing, development, finalization, and delivery of a new logo marque and custom logotype.
To distinguish and complement the equity of the highly-visible Theragun brand, while also being mindful of the equity we were building around the new TheraOne brand, our brief was to explore custom logotype directions that felt very humanist in their letterform construction. If Theragun—with its all bold, all-caps sans serif logotype—represents our percussive therapy branch, and TheraOne—with its highly-editorial, progressive serif logotype—represents our USDA Certified Organic CBD branch, Therabody as a parent company needed to embrace and represent both of these qualities, while positioning itself as a leader in the tech wellness space. With these aspects in mind, Hype Type Studio created a stunning logotype that is very much grounded in humanist letterform origins—elegant proportions, thoughtful contrast, with a hand-crafted feel—while further making the logotype unique and ownable with the addition of sharp, angled terminals throughout the letterforms.
In addition to the custom logotype, we developed the Therabody marque which symbolizes a “T” for Therabody, and the iconic “Vitruvian Man” visual—a graphic representation of the human body in perfect harmony and balance.
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Therabody
Creative Director: Aaron Jacob
Senior Creative Producer: Sarah Dyer
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Partner
Studio: Hype Type Studio
Principal/Creative Director: Paul Hutchinson
To announce the launch and rebrand of Theragun becoming Therabody, my creative partner and I wrote and oversaw all pre-production [treatment, scripting, casting, styling/wardrobe], production [on-set supervision], and post-production [hero edit and cutdowns], of a hero brand anthem video—”Therabody: The New Wave.”
Our brief was to strategically and seamlessly showcase real-world use-case scenarios of Therabody’s full product offering from Theragun and TheraOne [CBD line], across a variety of demographics, while positioning Therabody as a leading tech wellness lifestyle brand. The video’s narrative and subsequent capture was created with brand and product-specific cutdowns in mind, that would allow us to create mini-vignettes to be used on Therabody.com’s landing page, product landing pages, and global social channels.
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Therabody
Creative Director: Aaron Jacob
Senior Creative Producer: Sarah Dyer
Dir. Marketing Ops: Cameron Cohen
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Partner
Production: Origin Point
Director: Clyde Bessey
Executive Producer: Andrea Dondanville
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To announce a partnership between Theragun and professional golfer Collin Morikawa, my partner and I worked with Photographer/Director Nicholas Maggio to capture stills and video of a “day-in-the-life” of Colin’s golf practice routine—shot on-location in Glendale, CA. We oversaw all pre-production [treatment, scripting, styling/wardrobe], production [on-set supervision], and post-production [retouching and hero edit].
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Therabody
Creative Director: Aaron Jacob
Senior Creative Producer: Sarah Dyer
Editor: Paul Dybas
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Partner
Photographer/Director: Nicholas Maggio
Rep: This Represents
To announce a partnership between Theragun and professional tennis player Amanda Anisimova, my partner and I worked with Photographer/Director Nicholas Maggio to capture stills and video of a “day-in-the-life” of Amanda’s warm up, tennis practice routine, and yoga cool-down—shot on-location in Aventura, FL. We oversaw all pre-production [treatment, scripting, styling/wardrobe], production [on-set supervision], and post-production [retouching and hero edit].
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Therabody
Creative Director: Aaron Jacob
Senior Creative Producer: Sarah Dyer
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Partner
Photographer/Director: Nicholas Maggio
Rep: This Represents
For the Lexus Golden Opportunity Sales Event, we created three :30 spots that highlighted each brand pillar—Performance, Technology, and Craftsmanship. Through the notion of Alchemy—transforming the ordinary into the extraordinary—we distilled the Lexus approach down to a simple truth: only Lexus can take raw materials and transform them into an emotional experience.
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Director: Ehsan B.
DOP: Sebastian Pfaffenbichler
Production: Skunk
Edit: Nick Pezillo @ Spot Welders
VFX: Gareth Parr @ The Mill
Color: Adam Scott @ The Mill
Music: Robot Repair
Mix: Juice Studios
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Client: Lexus USA
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Art Director/Designer: Aaron Jacob
Copywriter: Patrick O'Rourke
Executive Producer: Sam Walsh
Producer: Sascha Peuckert
Music Supervisor: Neil Cleary
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After months of development, we created a signature brand look and feel for Lexus USA that would permeate every brand touchpoint—print, OOH, digital, video, end frames, events, and more. The brief was to create something premium, unique, timeless, and most importantly, flexible. Once we achieved the final result and implemented the new brand guidelines, Lexus International subsequently adopted the system and requested we with work with them to launch the new look worldwide.
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Responsibilities: Creative Direction / Art Direction / Design / Layout Design / Management + Supervision
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As new video functionality was being integrated into the homepage of lexus.com, an opportunity to further create engaging brand content was born. The homepage grid would now allow hover states to play videos as the user interacted with the various product tiles. To promote the RC F performance coupe, I collaborated with Photographer / Director Nicholas Maggio to create the “Zero Light” video.
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Director: Nicholas Maggio
DOPs: Clay Porter & Cameron Baird at Metis Creative
Editor: Andy J Scott
Camera Operator: John Reynolds
Color & Finishing: Marco Cordero
Original Score: Jacob Wick
Main Title Sequence: Brady Erickson
Costume: Rima Vaidila
Produced by Super Fun Productions
Car Provided by Lexus USA
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Agency: Team One
Client: Lexus
CCO: Chris Graves
Design Director: Tim Meraz
Art/Creative Direction: Aaron Jacob
Producer: Lisa Matthews
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Special Thanks to
Rob Healy
Natalie Flemming & THIS REPRESENTS
Jim Richards
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A few years ago, Lexus set out to create a new dealership initiative that would revolutionize the way consumers shop for and purchase their cars. The goal was to completely alter the dealership paradigm by removing the stress of haggling and constantly being handed-off to multiple associates. Instead, each consumer at a Lexus Plus dealership will get one upfront price, and one consultant—always.
From naming and logo design, to art directing photography library assets and webpage design, we were involved in the creation of nearly every aspect and touchpoint of this program alongside the participating dealerships.
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Responsibilities: Creative Direction / Art Direction / Design
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In an effort to begin creating more robust and informational video content for Lexus, we collaborated with Director Pascal Heiduk to create a long-form “video brochure” for the IS that would live on YouTube and Lexus.com. With two shoot days, two units, and a dozen locations we ended up with a 5:00 video brochure, hours of b-roll, hundreds of static BTS photos, and a bonus Director’s Cut brand mood video.
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Director: Pascal Heiduk
DOP: Jens Maasboel
Production: Contrast Eye
Executive Producer: Osei Kakari
Producer: Salvatore Tassone
Edit/Flame/Color: TOM @ Team One
Music: Diving Bell Recording Co.
Mix: Juice Studios
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Client: Lexus USA
Agency: Team One
Chief Creative Officer: Chris Graves
Design Director: Tim Meraz
Art Director/Designer/Copywriter (Director’s Cut): Aaron Jacob
Copywriter: Tyler Doupe
Executive Producer: Sam Walsh
Producer: Pilar Leff
Associate Producer: Laura Cray
Music Supervisor: Neil Cleary
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Team One’s new logo and comprehensive rebranding effort coincided with the agency moving into a new headquarters office located in Playa Vista, CA. The goal in rebranding the agency ourselves was to carefully explore, distill, and craft the essence of not only what we do as an advertising agency, but to also express and celebrate the diversity of disciplines, and our approach to “launching the remarkable.”
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Responsibilities: Creative Direction / Art Direction / Design / Layout Design / Pre-Press
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In an effort to create and curate a new form of brand content, we created a multi-issue collateral piece that became a success with dealerships and customers across the US. “The Line” offered an inside look into the essence of the Lexus brand and product offering by showcasing a variety of rich and compelling stories primarily rooted in the areas of performance, technology, and design. The Line’s refined and highly-editorial tone, utilizes beautiful photography, eclectic illustrations, and abstract CG art.
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Responsibilities: Creative Direction / Art Direction / Design / Layout Design / Pre-Press
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Collection of various art directed photography, illustrations, and CG imagery created for Lexus USA.
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